A key differentiator of my unique perspective is most likely my 5 years of founding a product brand where I closely studied how consumer behavior interacts with media. While UGC is highly effective and should be strategically leveraged, no one communicates your brand's voice better than those who live and breathe it every day.

But my vantage point does not end at marketing. There’s an element beyond technicality that makes Sweetstory Media different from the rest. With a BA in Film & Electronic Arts, 10+ years on stage and on camera acting, and years of inner work as an emerging artist showed me compassion and the ability to see beauty beyond the visible.

Since I was a child, the camera has been an extension of me. To support myself after I graduated from Cal State University, Long Beach, I worked in a chocolate shop in Lower East Side, Manhattan as chocolatier and visual artist. When I left, I started a CPG (consumer packaged goods) company called Sweetduet Chocolate, which brought me back to my visual storytelling roots for the need of marketing materials. Through networking within this industry, I learned that my skill with the camera is a growing need for every storyteller.

After years of shooting many different subjects from humans to animals to products to nature, I have decided not to limit myself! Whether you have dreams of bringing a personal project to reality or in need of foundational content for your business, I am excited to help bring light to your projects!